In a world where healthcare providers are preoccupied with obesity, there is little focus on those people who are losing or struggling to maintain a healthy weight. Anyone who works in the care sector will know that malnutrition affecting the senior population is an ever-growing concern. However, the problem is far larger and it is not just confined to a certain demographic or sector, it can impact the lives of anyone.
Our story is simple; our shared experiences have taught us that there are not enough quality products for people to turn to if they or a loved one needs to gain or maintain weight. Many options are powdery, clumpy and unsavoury.
We aim to create functional, nutrient-rich and delicious products specifically for people who battle to keep weight on. It may be that you are worried about an elderly relative who seems to eat well but is still losing weight, or someone you know is suffering or recovering from an illness and requires extra sustenance. Many be care for someone living with dysphagia (difficulty swallowing) and getting the required nourishment is proving difficult.
These are just three scenarios that we know all too well, and they serve as the motivation behind our brand. Our mission is to offer a range of delicious, high-quality products that are nutrient-focused and tailored to help people.